Sveza promotes birch plywood for flooring applications in China
Sveza Group showcased its birch plywood products at DOMOTEX Asia/CHINAFLOOR, the leading flooring trade fair in the Asia-Pacific region. Participating alongside its authorized distributors in China, the company presented interior design and engineered flooring plywood solutions at a dedicated booth.
Held from May 26 to 28 at the National Exhibition and Convention Center in Shanghai, DOMOTEX Asia/CHINAFLOOR is the largest industry event in the region, and the second largest worldwide. This year, the exhibition brought together over 1,600 companies from more than 40 countries, and 83,000 industry professionals from more than 100 countries.
The 2025 exhibition theme, “Beyond Flooring,” emphasizes innovation and technology in the flooring sector — a focus reflected in Sveza’s display, which included SVEZA birch plywood samples as well as finished products from customers who use Sveza’s plywood to manufacture engineered flooring.
Sveza has long supplied the Chinese market with high-quality birch plywood, which is widely recognized as a reliable engineered flooring substrate material due to its high density, dimensional stability, and aesthetically appealing grain — all key factors for the engineered wood flooring segment.
The 2025 exhibition theme, “Beyond Flooring,” emphasizes innovation and technology in the flooring sector — a focus reflected in Sveza’s display, which included SVEZA birch plywood samples as well as finished products from customers who use Sveza’s plywood to manufacture engineered flooring.
Sveza has long supplied the Chinese market with high-quality birch plywood, which is widely recognized as a reliable engineered flooring substrate material due to its high density, dimensional stability, and aesthetically appealing grain — all key factors for the engineered wood flooring segment.
“We’re seeing growing interest in birch plywood in China as a stable, sustainable, and visually attractive material. Participating in the exhibition allows us to engage directly with architects, designers, developers, and manufacturers, while strengthening our partner network in the flooring segment,” says Vladimir Raymuev, export market sales manager at Sveza.
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